When i saw Google had released a new assistive tool, i was reminded of a meeting i had just under two years ago. The CEO of a large assistive technology company wanted to meet. I found this surprising as it was well known that i had progressive ideas on where assistive technology should be going. What would someone from the old guard want? Perhaps they were ready to change?
We met in a cafe on Judd street a few doors down from the RNIB headquarters. Quickly the CEO began to pitch to me their exciting new product. I imagine from the expression on my face they quickly deduced i was not quite sold. The product would cost around the same as an iPhone, increase access to information – but only the information on their system and apparently open up new ways for users to experience information.
I could not get over the capital cost. The intention was to sell a product at an equivelant price of an iPhone but with less functionality. THey intended to develop their own software that would run on a platform they had to licence, develop and partner with someone to make the hardware, deliver and support both hardware and software and make a great user experience. From a business and end user experience this made no sense to me. The only reason the product would cost so much was due to the direction they had chosen.